Phoebe Lovatt is a freelance writer and is currently the editor of http://www.1948london.com/ . You may recognise her from A Tribe Called Next and the Nike True City iPhone app. She currently shares her work and interests on her blog http://www.phoebelovatt.com/blog/ .
Phoebe is the epitome of a young ambitious creative as she exuberates flair, creativity and style and her words are both real and relatable to all. Hence why she is a success her portfolio includes the following interviews; Example in January 2010, Jay Sean in January 2010, The XX in october 2009, Mr.Hudson in March 2009 and Raphael Saadiq in february 2009 plus many more.
Phoebe has also written pieces on the UK clubbing scene, artists and UK nightlife for various well known titles.Phoebe’s recent work includes a Harper’s Bazaar feature on up and coming singer Yasmin (formerly DJ Yasmin) and an interview with Mr.Madbury Club himself Mr. Philip T Annand student, designer, writer and founder of http://madburyclub.com/.
Tell us a bit about yourself?
I’m a journalist. I graduated from UCL a year ago with a History degree. I now work for various publications and brands on a freelance basis. My work has been published in Harper’s BAZAAR, POP, Dazed & Confused, Time Out, FHM and House magazines, among others. I also edit the Nike 1948 website, and contribute to High Snobiety and FHM on a daily basis.
Describe an average day? & what do you enjoy doing when your not working?
I work from home all day, usually sitting at my kitchen table with my laptop. When I’m not working, I’m usually cooking or eating! I really love food.
Who do you admire/what inspires you?
All my friends are ambitious, hard-working and focused. Surrounding yourself with people like that automatically ups the ante.
What inspires you to get through the day?
My electricity bill! On a serious note – I’m in competition with myself and always have been. I don’t like to end a day feeling like I’ve let myself down by being unproductive.
What work/creative achievement are you most proud of?
Getting a First Class Degree from UCL is pretty much the only thing I’d say I’m ‘proud’ of. That was a good day!
How would you persuade people to get creative?
I’m not sure you can persuade anyone to be creative. You either have an impulse to create something (be it words, images, music, films) or you don’t!
Word/Motto/quote you live by?
“If everything seems under control, you’re just not going fast enough.”
Most inspiring part of london?
I recently started running along the canals. They’re amazing – a whole new side of London that I never really knew about, despite having lived here all my life.
Vital tool/accessory at work?
Macbook Pro.
What period inspires you the most?
The here and now!
Has the recession helped or hindered your creativity?
Both. It’s harder to get paid work, but like many people I know, I’ve been inspired to work around financial constraints and really think about how I work and earn my money.
Do you feel that it is no longer enough to be one thing exclusively in the creative industry?
Not at all. Spreading yourself thin is generally not an effective game plan. Focus on one or maybe two things, and do them as well as possible.
What are you working on/up to at the moment?
Writing. Reading. Running.
What do you want to concentrate on in the future?
Becoming a better writer. Travelling more. Enjoying life as much as possible.
Top Tips/Words of Wisdom to other young people who want to do what you do?
Start work experience as early as possible so you don’t have to work for free when you graduate (I started work experience when I was 13 and am now 23).
Be professional – don’t submit shoddy work, miss deadlines etc.
Know your worth.
Phoebe Lovatt is gonna blow..so watch out!! Wishing her all the best and a future of success.
Lycra. Fun. Antics. 
